District Energy System Public Information Program (Metro Nashville, Tennessee)
GBB served as Metro’s Project Administrator, from beginning through February 2007, for the redevelopment of the Metropolitan Government of Nashville and Davidson County (Metro) district energy system (DES). As part of this role, GBB designed and oversaw the implementation of a public information campaign to communicate information about the development of the new DES and to convey a positive public image for the new facility. GBB’s efforts included creating a logo for the facility, creating DES web content that could be incorporated into Metro’s official website, publishing a general informational brochure about the new DES, and publishing periodic newsletters distributed in both hard copy and electronic format to interested parties. Throughout this process, GBB has worked closely with graphic design and public relations sub-consultants in identifying and creating pieces necessary to establishing a positive image for the new DES. GBB managed the DES web site to keep it updated and to serve as a general informational reference for current and potential customers and citizens of Nashville.