Recycling education efforts need to be responsive to a variety of audiences and factor in how diverse subsets of the population consume information. Recyclers need to come to their audience in the places and ways that the message is most likely to be received. This means choosing the right forum and constructing the right message in the right language with the right context.

Read Ashlea Smith (GBB Marketing Manager and Consultant I)’s article on that topic on Waste Today’s website: Back to Basics with Recycling Education